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The first email I ever sent as an SDR was bad. Not “needs a little work” bad, but “entirely ignored” bad. I had tried to include every feature of our product in one email, thinking if I just explained enough, the prospect would bite. They
It happened again. You got off a cold call, and instead of booking the meeting, you ended up with vague promises like, “Send me an email” or, worse, “Not interested.” Frustrating? Definitely. But what if that call wasn’t a failure at all? What if, instead
If your no-show rate is higher than it should be, chances are it’s not your scheduling or your CRM at fault – it’s your tone. The way you sound during a call, how you present yourself, and the authority you carry can make or break
Scaling a sales organization to the level needed for an IPO is a delicate balance of strategy, execution, and leadership. Your team needs to be agile, scalable and ready to implement new, experimental tactics at a whim. Below is a quick summary of some “musts”
Nobody wakes up thinking “this would be a great day to pick up a cold call and schedule a meeting with a new vendor”. Turning “not interested” into genuine curiosity is key to making your cold calling motion a real revenue generator. Below is a
Cold calling doesn’t need to be complex. Once you’re over the “omg who even uses the phone anymore!?” phase, implement these steps and you’ll be a pro in no time. Start with a Smart Territory Plan Before picking up the phone, know exactly who you’re
